xo.sa

Project context

XO shifted into a new custom PC brand and needed a fully custom ecommerce platform from the ground up. The core requirement was full build personalization with a clean buying journey.

What we delivered

• End-to-end custom PC configurator with compatibility-aware component selection
• Dynamic pricing engine and checkout flow for custom builds
• Options for upgrades, accessories, and add-ons in one purchase journey
• Operations-ready order pipeline from submission to assembly and fulfillment

Delivery approach

We built the platform as a modular commerce system where configuration logic, pricing, and fulfillment workflows can evolve independently. This enabled fast rollout without compromising reliability.

Outcomes

• Customers can fully personalize PC builds with clearer purchase confidence
• Stronger conversion quality through guided configuration and validation rules
• Reduced manual handling through structured order and production workflows
• A scalable base for launching new product lines and configuration options

Operating model

The platform is operated as a continuously improving ecommerce product with ongoing refinement to configuration rules, catalog structure, and conversion funnels.

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